This course introduces students to the dynamic and interconnected fields of advertising and public relations. This course explores foundational concepts, principles, and practices that drive successful communication strategies in diverse industries. Students will examine the evolution, significance, and impact of advertising and PR in shaping public opinion, building brand identity, and fostering relationships between organizations and their audiences. Through an interdisciplinary approach, the course delves into key topics such as advertising theories, communication models, media planning, creative messaging, and public relations strategies. Emphasis will be placed on developing effective campaigns, understanding ethical considerations, and leveraging digital media and emerging technologies. By the end of the course, students will gain the skills and competencies necessary to design, evaluate, and implement integrated advertising and public relations campaigns tailored to target audiences. This course is ideal for individuals aspiring to excel in marketing, corporate communication, branding, and public relations roles in today’s fast-evolving communication landscape.
- Teacher: HILLARY BUSOLO